CIFT

Created and innovated B2B short-form content for CIFT’s social media platforms, with a primary focus on LinkedIn. Developed a comprehensive digital content strategy outlining best practices for how, where, and why to post to maximize engagement and brand visibility. Produced professional yet trendy reel-style videos that balanced relatability with a witty, polished voice. Content included stylistic editing, Vogue-inspired “meet the team” interview videos, and other dynamic formats designed to make a traditionally corporate brand feel approachable and modern.